How to use google trends for seo content marketing
Keyword research
Identify trending topics discover what people are searching for right now allowing you to create content thats relevant and timely look for terms with rising or breakout status for early opportunities
Compare keywords see how different keywords perform in terms of search volume and seasonality choose keywords with high search volume and consistent interest for better reach
Find related searches see what other queries users make alongside your target keyword this helps you understand user intent and create comprehensive content catering to various interests
Content planning
Identify seasonal trends understand when specific topics spike in popularity throughout the year plan your content calendar to align with these peaks for increased visibility
Spot local trends filter results by location to see what people in your target area are searching for create localized content addressing their specific needs and interests
